Promotions Management

Overview

Promotions are powerful marketing tools that allow you to reward customers, encourage repeat visits, and build loyalty. The LEXOH platform provides flexible promotion management with support for various reward types and distribution methods.

Key Features:

• Multiple Reward Types: Discounts, free parking, partner benefits, and invoice credits
• Flexible Application: Vouchers or ticket-based frequency rewards
• QR Code Integration: Secure promotion activation with unique codes
• Multi-Channel Distribution: SMS, email, and printing capabilities
• Time-Based Validity: Set specific start and end dates for campaigns

Viewing Promotions

Access the promotions management page from Settings → Promotions in the main navigation menu.

Promotions List

The promotions page displays all your promotional campaigns in a table format with the following information:

• Name: The promotion campaign name
• Concerned Rate: The pricing plan this promotion applies to
• Status: Active or inactive status
• Actions: Edit, delete, and distribution options

Search and Filter

Use the search bar to quickly find specific promotions by name. The table supports pagination for managing large numbers of promotional campaigns.

Creating Promotions

Click the + Add Promotion button to create a new promotional campaign. The creation form includes several configuration sections:

Basic Information

• Name: A descriptive name for your promotion (e.g., "Summer Discount Campaign")
• Status: Choose Active or Inactive to control when the promotion is available
• Concerned Rate: Select which pricing plan this promotion applies to

Application Style

• Requires QR: Enable this to require customers to scan a QR code to activate the promotion
• Promotion Codes: When QR is enabled, you can generate unique promotion codes for distribution

Validity Period

Set the date and time range when the promotion is valid:

• Start Date & Time: When the promotion becomes active
• End Date & Time: When the promotion expires

Promotion Types

LEXOH supports two main types of promotional campaigns:

Vouchers

Vouchers provide a fixed monetary value that can be applied to a customer's parking session or invoice. Enable the "Is Voucher" toggle and specify the voucher amount.

• Use Case: Gift cards, compensation vouchers, welcome bonuses
• Example: "$10 Welcome Voucher" - gives customers $10 off their parking

Ticket-Based Rewards

Ticket-based promotions reward customers based on their parking frequency. You can define multiple thresholds with different rewards.

Frequency Options:

• First: Reward applies to the first ticket (e.g., first-time customer discount)
• Nth: Reward applies to a specific ticket number (e.g., 5th visit reward)
• Every Nth: Reward applies repeatedly every N tickets (e.g., every 10th visit)

Reward Types:

• Discount on Rate: Percentage or dollar amount discount (specified by value)
• Free Parking: Provides completely free parking for that visit
• Partner Discount: External partner benefits (percentage discount)
• Credit on Invoice: Dollar amount credited to customer's account

Example Configurations:

Promotion Codes

When the "Requires QR" option is enabled, you can generate unique promotion codes that customers must scan or enter to activate the promotion.

Creating Codes

After saving a promotion with QR enabled, a "Promotion Codes" section appears where you can:

• Click Add Code to create new promotion codes
• Enter a custom code or click Generate for a random unique code
• Set the code status (Active/Inactive)
• Configure usage type (One-time use or Multiple use)

Code Properties

• Code: The unique alphanumeric identifier (e.g., "SUMMER2025")
• Status: Active codes can be used; inactive codes are disabled
• Unique Usage: Enable for one-time use codes (e.g., gift cards)
• Used: Tracks whether the code has been redeemed
• Used Date: Timestamp of when the code was first used
• Used by Access Card: Links redemption to a specific customer

QR Code Generation

Each promotion code automatically generates a QR code that customers can scan with their mobile device. The QR code contains the promotion identifier in the format PRO[CODE].

Distribution Methods

LEXOH provides multiple ways to distribute your promotions and promotion codes to customers:

SMS Distribution

Send promotions directly to customers via text message:

• Click the SMS button when viewing a promotion or promotion code
• Enter the recipient's phone number
• The message includes the promotion details and QR code link
• Ideal for immediate delivery and high open rates

Email Distribution

Send promotions via email with rich formatting:

• Click the Email button for a promotion or code
• Enter recipient email address
• Customize the email message
• Includes QR code image and promotion details
• Best for detailed promotional campaigns

Print Distribution

Print physical promotion materials:

• Thermal Printing: Print compact promotion codes on thermal receipt printers (ideal for in-person distribution)
• Paper Printing: Generate full-size promotional flyers with QR codes (PDF format for standard printers)
• Both options include the QR code for easy scanning
• Perfect for physical locations, events, or direct mail

Distribution Strategy

Best Practices

Promotion Naming

• Use clear, descriptive names that indicate the campaign purpose
• Include date ranges in the name for seasonal campaigns (e.g., "Summer 2025 Discount")
• Differentiate between customer segments (e.g., "New Customer Welcome", "VIP Loyalty Reward")

Reward Structure

• Start with smaller rewards for early visits to encourage trial
• Increase reward value for milestone visits to build loyalty
• Use "Every Nth" frequency to create predictable, ongoing incentives
• Combine different reward types (discounts + free parking) for variety

Code Management

• Use unique usage codes for limited-time or high-value offers
• Create multiple-use codes for ongoing campaigns or shared promotions
• Set expiration dates to create urgency and control costs
• Deactivate unused codes after campaign ends to prevent misuse
• Track code usage to measure campaign effectiveness

Distribution Timing

• Send SMS for time-sensitive offers (flash sales, limited availability)
• Use email for planned campaigns with detailed information
• Print materials in advance for events and physical distribution
• Stagger distribution to prevent system overload and manage capacity

Testing and Optimization

• Test promotions with inactive status before launching
• Start with a small distribution to verify QR codes work correctly
• Monitor usage rates and adjust reward values if needed
• Review which promotion types drive the most customer engagement
• Use A/B testing with different codes for the same promotion

Customer Communication

• Clearly communicate promotion terms and expiration dates
• Explain how to redeem the promotion (scan QR, enter code, etc.)
• Include customer support contact information for questions
• Send reminder notifications before promotions expire